Exeter beetroot research and the Beet It commercial link

University of Exeter impact case study documenting that much of the foundational ergogenic-nitrate research (the Andrew Jones group) informed and partnered with industry: the standardised Beet It Sport shots (Nitrate 400, Nitrate 3000), the de facto research-grade beetroot supplement, were developed in conjunction with the researchers, and an IOC statement cited around twelve of the group’s papers. Establishes the concentration of the performance-research evidence base in a commercially linked group. Institutional source, not peer-reviewed; declares the relationship openly.